It's hard to imagine someone as successful as Samuel L. Jackson taking advice from anyone, no matter how helpful.
Bringing to life characters in Jurassic Park, Pulp Fiction, Star Wars, and every major superhero franchise including The Incredibles, it seems like Jackson has done it all.
But while participating in an interview with Vanity Fair to celebrate Bruce Willis' 70th birthday, Jackson revealed that Willis gave him incredible advice while they were working together.
To ensure that Jackson hit it big and not just among passionate subgroups, Willis urged him to find a steady, loved character:
"He told me, 'Hopefully you'll be able to find a character that, when you make bad movies and they don't make any money, you can always go back to this character everybody loves."
"He said, 'Arnold [Schwarzenegger]'s got Terminator. Sylvester [Stallone]'s got Rocky, Rambo. I've got John McClane.'"
"I was like, 'Oh, okay...' And it didn't occur to me until I got that Nick Fury role, and I had a nine-picture deal to be Nick Fury, that, 'Oh, I'm doing what Bruce said. I've got this character now.'"
Jackson previously appeared in a subset of the Marvel Cinematic Universe when he starred as Elijah Price, who had an incredibly rare but real Osteogenesis Imperfecta Type I, which eventually played a huge part in his downfall and evolution into the antagonist, Mr. Glass, opposite the hero, Bruce Willis' David Dunn.
While the trilogy developed a passionate following, Jackson's real arrival into the Marvel Cinematic Universe was in his portrayal of Nick Fury, who appeared for the first time in Iron Man in 2008, when he first presented the idea to Tony Stark, portrayed by Robert Downey, Jr., of the concept of the Avengers.
Bruce Willis told Samuel L. Jackson to find a recurring role "everybody loves" so that he'd be protected from box office flops.
“Bruce told me, 'Hopefully you’ll be able to find a character that, when you make bad movies and they don’t make any money, you can always go back to… pic.twitter.com/BICZAygwyA
— Variety (@Variety) March 19, 2025
Some fans applauded Willis' sage advice.
Bruce Willis gave good advice. Every actor needs that one role they can go back to. Jackson found Nick Fury. Tom Cruise has Ethan Hunt. The Rock just plays himself in every movie and it works.
— 4KT WHO YOU HATE (@royal_bobby24) March 20, 2025
This is excellent and amazing advice.
— The Alpine Elf🏔️🌨️☃️⛷️🇨🇭 (@magicinthealps) March 20, 2025
Shout out to Bruce. ❤️
— Yoshua. (@Yoshthegreat) March 20, 2025
Smart move by Bruce! Every actor needs that go-to role for steady success.
— ChartCryptic 📊 (@CryptoShaibiX) March 21, 2025
Bruce Willis urged Samuel L. Jackson to lock in a fan-favorite recurring role for career insurance.
The advice was meant to keep Jackson safe from the sting of box office bombs.
— Mateen Khan (@MateenA_K) March 20, 2025
Their name is in grave already in our head once we hear their name in a movie we will think oh it maybe good we will watch it.
— Carlo (@CSan34961) March 20, 2025
That was Sam's "I Understand It Now" moment...
— Troy L Kearney (@ChronoBolide48) March 20, 2025
Others took a moment to applaud Nick Fury and Jackson's talent in general.
I liked his version of Shaft in both of the movies. His version of Nick Fury is basically a combination of that and Augustus Gibbons from the XXX movies.
— Najeero (@Najeero) March 20, 2025
Nah I love that –– Nick Fury is easily one of the best fall-back roles
— Ramsay Almighty (@ramsayalmighty) March 20, 2025
Not what I was thinking. I was thinking every Tarantino movie he was in.
— Tactical Trout (@tacticaltrout84) March 20, 2025
It could’ve been Mace Windu but Disney/Lucas Films fumbled that and wasted years on their terrible sequels.
— Eric (@EricsElectrons) March 19, 2025
I like @SamuelLJackson in anything and there's nothing he has been I didn't like his role even if the movie was a so-called flop. I never trust movies critics even though I'm one myself but those people aren't me so Bruce Willis gave him great advice.
I'll be watching…
— Jonathan Fulp ジョン🧽👾🟢👻👺 (@FulpJon) March 20, 2025
While he's loved for countless roles, it's clear that Bruce Willis was onto something when he advised Jackson to find that character and to hold onto them. Though Nick Fury is booked for nine films, there's no question that there could be more.
Die Hard's John McClane may have been Bruce Willis' go-to example of his ride-or-die character, but he repeatedly set himself up for success with a variety of franchise and serial roles, including Die Hard, Sin City, Look Who's Talking, and the Expendables later in his career, among others.
Ironically, many of Willis' characters have preached about "walking the walk" and "putting skin in the game" when times got hard, with his character always being willing to take action. It's clear that even in real life as an actor, he was walking the walk then, too.