Marvel's Eternals, which hits screens next week, will be the first film in the Marvel Cinematic Universe (MCU) to feature a title gay superhero character in a same-sex relationship.
Remember to watch Eternals on November 5 to see MCU's first openly gay superhero & family. They kiss too! 😼😌 #BoycottFem pic.twitter.com/OzLIfXtHHG
— 𝐄𝐓𝐄𝐑𝐍𝐀𝐋𝐒 𝐄𝐑𝐀 | #YehDiwaliEternalsWaali (@eternalwhitman) October 24, 2021
And while LGBTQ+ fans eagerly anticipated witnessing a celebratory milestone, trolls opposed to the representation slammed the film online with a barrage of one-star reviews ahead of its November 5 release in U.S. theaters.
OMG you guys! Homophobes are review bombing The Eternals! https://t.co/L6Oz5IqKZs pic.twitter.com/hEvSEPovkO
— CФMMIЭ МдЯK 🇨🇳🇰🇵🇻🇳🇨🇺🇦🇴 (@COMMI3MARK) October 28, 2021
ETERNALS is being review bombed because it has a gay character. Guess I'm buying more tickets. pic.twitter.com/QoxVmpg7Vt
— Robin but spooky (@RoFiNerdery) October 27, 2021
The 26th Marvel film is about the titular immortal alien race who for thousands of years has fought to protect planet Earth from their evil counterparts, the Deviants.
Eternals was directed and co-written by Academy Award-winning director, Chloé Zhao, who won Oscars for Best Director and Best Picture for 2020's Nomadland.
The superhero film boasts a star-studded cast, featuring Gemma Chan, Richard Madden, Kumail Nanjiani, Lia McHugh, Brian Tyree Henry, Lauren Ridloff, Barry Keoghan, Don Lee, Harish Patel, Kit Harington, Salma Hayek and Angelina Jolie.
Henry plays "Phastos," an Eternal who is in a long-term relationship with another man on Earth and with whom he has a young son.
If you saw #Eternals, and are complaining that it is "woke", just say you don't like gay people because Eternals actually handles representation well.
Phastos is a hero, who also happens to be gay. He is characterized by much more than just his sexuality in the movie. https://t.co/QNtlOx4zzW
— Jack McBryan (@McBDirect) October 27, 2021
When word got out about the LGBTQ+ representation and a gay superhero kiss was in the film, homophobic fans review-bombed it on its IMDb page.
"Review-bombing" is a form of online protest by large groups of people objecting to a movie's themes and issues and leaving unfounded, low-rated reviews on various movie forums.
I'm already exhausted about the Eternals review bombing. Obviously the movie may have some problems (I'll revisit that after I see it) but the fact of the matter is that it seems most of the negative reviews are from cisgender men—who are mainly white. /1
— Zane (@zathanielfannin) October 28, 2021
And it would be dishonest of people not to recognize the fact that Western film has always been made for the cishet white male gaze and has been gatekept by the same for the last century. So it unfortunately makes sense that a female director of color who is directing a /2
— Zane (@zathanielfannin) October 28, 2021
Blockbuster with several POC characters (on top of the first real openly queer hero in the MCU) is the subject of such vitriol. Let's not forget the review bombing of Captain Marvel (and even though it's not a phenomenal movie, it's still very enjoyable). /3
— Zane (@zathanielfannin) October 28, 2021
If you're upset about characters who *aren't * cishet white men taking more of a central role in film and media nowadays, you literally have the vast majority of Western cinema to tide you over.
— Zane (@zathanielfannin) October 28, 2021
There were over 450 one-star reviews for Eternals before the film premiered to the general public.
People are reviewbombing #Eternals because it's “woke". Bc a film with POC, Deaf, and Gay characters is pushing an agenda? People exist, films should reflect that. Period. That says NOTHING about the actual quality of the film but says EVERYTHING about the quality of its audience pic.twitter.com/MEsS0oBJ9E
— aaron ◊ E7 (@vandawision) October 27, 2021
My brain cannot comprehend all this Eternals hate.
It definitely feels.... targeted...#Eternals pic.twitter.com/uwYVBRB5TY
— Tessa Smith - Mama's Geeky (@MamasGeeky) October 29, 2021
According to The Direct, one user called the film, "woke and mediocre."
The reviewer additionally wrote:
"C mon marvel , this was cheap even for you, such a crappy movie like this could be done only with angelina jolie and her style of making amendments to movies....... Not watchable at all."
eternals has the most diverse cast in the entire mcu, there's a (good rep) gay couple and it's directed by a women ofc the cishet old white movie critics are gonna watch it and say it's “not marvel enough" the movie isn't for them
— lachlan is owen wilson (@olrichlie) October 28, 2021
Most of these "reviewers" leave scathing reviews without bothering to see the film they are trashing.
Another called the still to-be-released film, "sucky" and "totally unrecognizable from the comics" adding:
"All it does is tick all the Hollywood Woke boxes. Which seems to be the goal. Not storytelling."
"But that's hardly surprising these days. Don't waste your money. It's not worth it."
Critics are definitely slamming Eternals just because it has gay people in it, let's be real
— Vermillion #HaloSweep (@GodEmperorRed) October 24, 2021
IMDb removed all the negative reviews on the basis many of the reviewers who took issue with the inclusion of a prominent gay character had never seen the movie.
The Direct shared a screenshot of the Eternals' IMDb review page, prior to the removal of the one-star reviews.
The Direct
The website plans to reopen the reviews section after the film has opened to the general public.
When cast member Kumail Nanjiani—who went through an impressive physical transformation to play his character Kingo—heard about the review-bombing ordeal because of an openly gay character in the film, he gave a curt response.
He tweeted:
"Looks like we're upsetting the right people."
Kevin Feige, the president of Marvel, also weighed in on the debut of a primary gay character in the film, saying it is "just the start of equal representation in the MCU."
"There have been gay superheroes in the comics," he told Variety's Marc Malkin on the red carpet at the film's world premiere on October 18.
"It is more than past time in the movies."
Haaz Sleiman, who came out as gay in 2017 and plays Phastos' husband Ben, also attended the premiere and talked about the impact the film will have on the younger LGBTQ+ generation.
"It's lifesaving. I wish I had that when I was a kid growing up to see this. My God, I wish. Can you imagine how many lives this is going to be saving?"
"Kids, young queer folks who are either being bullied, committing suicide, not seeing themselves represented and now they get to see this. It's above and beyond."