Skip to content
Search AI Powered

Latest Stories

TikToker Explains How MAGA Is A Perfect Example An 'Extinction Burst'—And It Totally Tracks

TikToker discussing extinction burst theory
@ohhthatsrich/TikTok

TikToker @ohhthatsrich explained in a viral video how the election of Barack Obama triggered a psychological phenomenon called an "extinction burst" that birthed the MAGA movement.

One of the most mystifying things about Trump's win is how furious conservatives still are.

They won the presidency against all odds, AND the Senate AND the House and their faves are dismantling the country before our eyes just like they've always wanted, and they're still. So. Angry. All. The. Time.


It's weird! Or maybe it's not. As TikToker @ohhthatsrich recently pointed out, psychology actually has a whole theory to explain everything that's been happening not only recently, but for the last 15 or so years: the extinction burst.

An extinction burst is when there is a sudden and intense uptick in a behavior when the reward for the behavior is taken away that precedes the behavior dying out.

A common example social scientists use is tantrums. A child learns that a tantrum will get a parent to give them what they want. When the parents stop relenting, the child throws even more—and more intense—tantrums. Then, the child figures out the tantrums don't work anymore and they abruptly stop—or go "extinct."

So what does this have to do with MAGA? The TikToker explained it perfectly.

@ohhthatsrich

I just learned a new #psychology term that perfectly explains why #maga #republicans are still so #angry, and it has shaken my #leftist brain to its foundation. #extinctionburst #politics

Basically, the "rewards" for racism, sexism, homophobia, transphobia, etc. were removed by societal progress, especially following the election of Barack Obama. So conservatives have been raging, on a steady uptick, ever since because they know their time is coming to an end.

As Rich puts it in his TikTok:

"The Trump spike in racism, sexism, and hate — it’s the emotional foundation for the entire Make America Great Again movement, that nostalgia for when life in America was simpler and paler. But as soon as we began addressing it — boom! Extinction burst."

The "extinction burst" we've been experiencing has been drawn out because we're talking about an entire country here, not a single toddler or, if you like a more morbid example, a dying person who suddenly has a burst of energy before they finally pass on.

But the process is the same. As Rich said in his video, Obama's election in 2008 triggered the process.

"Sarah Palin, the Tea Party Movement, the birther movement, and ultimately MAGA—it is a 10-year tsunami of rage in the face of inevitable extinction."
"This is why Republicans are still so angry. They know."
"They know Trump winning can’t stop it, and they know Trump in office can’t stop it — they can feel the inevitable extinction of their own terrible beliefs."

If that has you feeling even more terrified than you already were, you're forgetting the most important part of this entire concept: extinction. This is the tornado of nonsense that explodes before the nonsense itself suddenly dies once and for all.

Rich's TikTok went extremely viral on multiple platforms, because of not only how much it resonates with people, but the hope it ultimately offers.

@Quintonleo/X




@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

It's probably not the ONLY factor in what made the MAGA movement flourish, but it certainly makes a lot of sense. And if you've ever dealt with a toddler who has tantrums, you know that the only thing that eventually works is holding the line and not relenting.

To wit, Rich went on to say:

"At this point, the only thing that’ll stop [the extinction] is if we let up. If you stop interfering with that undesirable behavior, it will go back to normal."
"So no, you’re not crazy; yes, you are doing the right thing; and yes, if you persevere, the extinction burst will end."

Hang in there, everyone, and hold the line.

More from People/donald-trump

Screenshot of James Talarico; Ken Paxton
MediasTouch Podcast; Ron Jenkins/Getty Images

Texas Democrat James Talarico Has Epic Response To MAGA Opponent's Accusation That He's A Secret Vegan

Texas Senate nominee James Talarico had the perfect response after MAGA Texas Attorney General Ken Paxton accused him of being a secret vegan.

Talarico is not actually vegan—though there is nothing inherently wrong with veganism. Even so, Paxton has already begun attacking his likely Democratic challenger before he has officially entered the race, arguing that Talarico is unfit to represent Texans partly because of his supposed veganism.

Keep ReadingShow less
Russell Crowe
Frazer Harrison/Getty Images

Russell Crowe Shuts Down Accusations He Was Rude To Fans In Paris After Video Goes Viral—But People Are Torn

While staying in a hotel in Paris, Gladiator star Russell Crowe was met with a crowd of fans outside, eager to take selfies and receive autographs.

Crowe took the time to work his way through the crowd while still honoring his schedule and other guests at the hotel, and he was able to do that by setting firm boundaries, which were soon met with mixed reviews.

Keep ReadingShow less
Michael Fassbender and Alicia Vikander
@variety/X

Journalist Slammed After Only Addressing South Korean Film's Two White Actors During Q&A At Cannes

A journalist is being hotly criticized for all but ignoring the Asian stars of a South Korean film at Cannes in favor of the film's two white headliners.

Stars Michael Fassbender and Alicia Vikander are being criticized as well for not calling out the journalist's behavior and sticking up for their castmates.

Keep ReadingShow less
screenshot of Kevin Hart on The Breakfast Club
The Breakfast Club/YouTube

Kevin Hart Just Tried To Defend Tony Hinchcliffe's George Floyd Joke At His Netflix Roast—And Fans Aren't Having It

Comedian Kevin Hart is facing heightened backlash after picking the worst venue to defend and make excuses for the racist jokes of MAGA comedian Tony Hinchcliffe. Hinchcliffe was included as a featured performer on Netflix's roast of Hart.

Despite getting his backside handed to him by Chelsea Handler, Hinchcliffe still managed to spew some of the bigotry passed off as humor that is his shtick. Hart then decided to go on the popular morning radio show The Breakfast Club to defend him.

Keep ReadingShow less
Zohran Mamdani; Vivek Ramaswamy
Michael M. Santiago/Getty Images; John Lamparski/Getty Images

Zohran Mamdani Trolls Vivek Ramaswamy Hard After Knicks Sweep Cavaliers—And Fans Are Cheering

New York City Mayor Zohran Mamdani had social media users cackling after he couldn't help but rub the Knicks' sweep of the Cleveland Cavaliers in the face of Ohio gubernatorial candidate Vivek Ramaswamy.

Ramaswamy, a billionaire entrepreneur, is currently campaigning for the 2026 election in the state, where he has continued to face accusations that he is out of touch with the average American voter, such as when he suggested lawmakers could help make parenting "more affordable" by making school year-round.

Keep ReadingShow less