Skip to content
Search AI Powered

Latest Stories

TikToker Explains How MAGA Is A Perfect Example An 'Extinction Burst'—And It Totally Tracks

TikToker discussing extinction burst theory
@ohhthatsrich/TikTok

TikToker @ohhthatsrich explained in a viral video how the election of Barack Obama triggered a psychological phenomenon called an "extinction burst" that birthed the MAGA movement.

One of the most mystifying things about Trump's win is how furious conservatives still are.

They won the presidency against all odds, AND the Senate AND the House and their faves are dismantling the country before our eyes just like they've always wanted, and they're still. So. Angry. All. The. Time.


It's weird! Or maybe it's not. As TikToker @ohhthatsrich recently pointed out, psychology actually has a whole theory to explain everything that's been happening not only recently, but for the last 15 or so years: the extinction burst.

An extinction burst is when there is a sudden and intense uptick in a behavior when the reward for the behavior is taken away that precedes the behavior dying out.

A common example social scientists use is tantrums. A child learns that a tantrum will get a parent to give them what they want. When the parents stop relenting, the child throws even more—and more intense—tantrums. Then, the child figures out the tantrums don't work anymore and they abruptly stop—or go "extinct."

So what does this have to do with MAGA? The TikToker explained it perfectly.

@ohhthatsrich

I just learned a new #psychology term that perfectly explains why #maga #republicans are still so #angry, and it has shaken my #leftist brain to its foundation. #extinctionburst #politics

Basically, the "rewards" for racism, sexism, homophobia, transphobia, etc. were removed by societal progress, especially following the election of Barack Obama. So conservatives have been raging, on a steady uptick, ever since because they know their time is coming to an end.

As Rich puts it in his TikTok:

"The Trump spike in racism, sexism, and hate — it’s the emotional foundation for the entire Make America Great Again movement, that nostalgia for when life in America was simpler and paler. But as soon as we began addressing it — boom! Extinction burst."

The "extinction burst" we've been experiencing has been drawn out because we're talking about an entire country here, not a single toddler or, if you like a more morbid example, a dying person who suddenly has a burst of energy before they finally pass on.

But the process is the same. As Rich said in his video, Obama's election in 2008 triggered the process.

"Sarah Palin, the Tea Party Movement, the birther movement, and ultimately MAGA—it is a 10-year tsunami of rage in the face of inevitable extinction."
"This is why Republicans are still so angry. They know."
"They know Trump winning can’t stop it, and they know Trump in office can’t stop it — they can feel the inevitable extinction of their own terrible beliefs."

If that has you feeling even more terrified than you already were, you're forgetting the most important part of this entire concept: extinction. This is the tornado of nonsense that explodes before the nonsense itself suddenly dies once and for all.

Rich's TikTok went extremely viral on multiple platforms, because of not only how much it resonates with people, but the hope it ultimately offers.

@Quintonleo/X




@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

It's probably not the ONLY factor in what made the MAGA movement flourish, but it certainly makes a lot of sense. And if you've ever dealt with a toddler who has tantrums, you know that the only thing that eventually works is holding the line and not relenting.

To wit, Rich went on to say:

"At this point, the only thing that’ll stop [the extinction] is if we let up. If you stop interfering with that undesirable behavior, it will go back to normal."
"So no, you’re not crazy; yes, you are doing the right thing; and yes, if you persevere, the extinction burst will end."

Hang in there, everyone, and hold the line.

More from People/donald-trump

Sarah Jessica Parker
Marc Piasecki/WireImage

Sarah Jessica Parker Claps Back At Conservative Critics Who Want Her To 'Shut Up' About Politics And 'Act'

Nothing seems to get conservatives' goats quite like celebrities having political opinions—well, liberal and leftist celebrities, anyway.

They seem to love it when weird right-wing celebs like Kevin Sorbo get on the internet and say bizarre, usually counterfactual nonsense, or when JK Rowling does her darnedest to make her legacy not about Harry Potter but about her weird obsession with trans people.

Keep ReadingShow less
Ann Coulter
Jason LaVeris/FilmMagic

Ann Coulter Faces Fierce Backlash After Saying 'We Didn't Kill Enough Indians' In Deleted Post

Far-right provocateur Ann Coulter is facing fierce criticism after she made a genocidal remark in a now-deleted post on X in response to University of Minnesota professor and Navajo Nation member Melanie Yazzie's speech about colonization.

Yazzie, in a speech at last year's annual Socialism Conference, said "decolonization is the only thing that is going to save us as a species" during a panel hosted by Red Nation, a Native American nonprofit that advocates for Palestinian and Native American rights. She also said that the United States is the "greatest predator empire that has ever existed" and said it should be dismantled.

Keep ReadingShow less
James Gunn
Matt Winkelmeyer/WireImage

James Gunn Bluntly Fires Back At 'Jerks' Who Criticize Superman's Pro-Immigrant Themes

Superman director James Gunn issued a response to the "jerks" who criticize the political themes inherent to the superhero's story, expressing his hope that seeing the movie will "make people a little nicer."

Speaking with The Times of London, Gunn stressed that the story of Superman is more relevant than ever considering the ongoing political turmoil in the United States largely centered around the Trump administration's immigration crackdown.

Keep ReadingShow less

Things People Do In Relationships That Seem Sweet But Are Actually Toxic

Content Warning: Controlling and Toxic Relationship Behaviors

We've all either been involved in or witnessed a relationship where we saw something that we thought was cute or sweet at first, but we eventually found the behavior to be troubling or "too much."

Keep ReadingShow less
A piggy bank surrounded by loose change.
coin bank

'Poor Person Habits' People Won't Give Up No Matter How Rich They Get

When money is tight, we look for every possible way to avoid spending it.

As much as we might find ourselves missing out on some of the nicer things life has to offer, we find ourselves contented by the fact that we will always have enough money in our bank accounts to pay our bills on time.

Keep ReadingShow less