Skip to content
Search AI Powered

Latest Stories

TikToker Explains How MAGA Is A Perfect Example An 'Extinction Burst'—And It Totally Tracks

TikToker discussing extinction burst theory
@ohhthatsrich/TikTok

TikToker @ohhthatsrich explained in a viral video how the election of Barack Obama triggered a psychological phenomenon called an "extinction burst" that birthed the MAGA movement.

One of the most mystifying things about Trump's win is how furious conservatives still are.

They won the presidency against all odds, AND the Senate AND the House and their faves are dismantling the country before our eyes just like they've always wanted, and they're still. So. Angry. All. The. Time.


It's weird! Or maybe it's not. As TikToker @ohhthatsrich recently pointed out, psychology actually has a whole theory to explain everything that's been happening not only recently, but for the last 15 or so years: the extinction burst.

An extinction burst is when there is a sudden and intense uptick in a behavior when the reward for the behavior is taken away that precedes the behavior dying out.

A common example social scientists use is tantrums. A child learns that a tantrum will get a parent to give them what they want. When the parents stop relenting, the child throws even more—and more intense—tantrums. Then, the child figures out the tantrums don't work anymore and they abruptly stop—or go "extinct."

So what does this have to do with MAGA? The TikToker explained it perfectly.

@ohhthatsrich

I just learned a new #psychology term that perfectly explains why #maga #republicans are still so #angry, and it has shaken my #leftist brain to its foundation. #extinctionburst #politics

Basically, the "rewards" for racism, sexism, homophobia, transphobia, etc. were removed by societal progress, especially following the election of Barack Obama. So conservatives have been raging, on a steady uptick, ever since because they know their time is coming to an end.

As Rich puts it in his TikTok:

"The Trump spike in racism, sexism, and hate — it’s the emotional foundation for the entire Make America Great Again movement, that nostalgia for when life in America was simpler and paler. But as soon as we began addressing it — boom! Extinction burst."

The "extinction burst" we've been experiencing has been drawn out because we're talking about an entire country here, not a single toddler or, if you like a more morbid example, a dying person who suddenly has a burst of energy before they finally pass on.

But the process is the same. As Rich said in his video, Obama's election in 2008 triggered the process.

"Sarah Palin, the Tea Party Movement, the birther movement, and ultimately MAGA—it is a 10-year tsunami of rage in the face of inevitable extinction."
"This is why Republicans are still so angry. They know."
"They know Trump winning can’t stop it, and they know Trump in office can’t stop it — they can feel the inevitable extinction of their own terrible beliefs."

If that has you feeling even more terrified than you already were, you're forgetting the most important part of this entire concept: extinction. This is the tornado of nonsense that explodes before the nonsense itself suddenly dies once and for all.

Rich's TikTok went extremely viral on multiple platforms, because of not only how much it resonates with people, but the hope it ultimately offers.

@Quintonleo/X




@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

It's probably not the ONLY factor in what made the MAGA movement flourish, but it certainly makes a lot of sense. And if you've ever dealt with a toddler who has tantrums, you know that the only thing that eventually works is holding the line and not relenting.

To wit, Rich went on to say:

"At this point, the only thing that’ll stop [the extinction] is if we let up. If you stop interfering with that undesirable behavior, it will go back to normal."
"So no, you’re not crazy; yes, you are doing the right thing; and yes, if you persevere, the extinction burst will end."

Hang in there, everyone, and hold the line.

More from People/donald-trump

Mehmet Oz
Celal Gunes/Anadolu via Getty Images

Dr. Oz Raises Eyebrows Over His Bizarre Defense Of New Guidelines For Alcohol Consumption

Dr. Mehmet Oz, President Donald Trump's administrator for the Centers for Medicare and Medicaid Services (CMS), raised eyebrows over his bizarre and surprisingly permissive defense of new guidelines for alcohol consumption, saying "it does allow people an excuse to bond and socialize, and there’s probably nothing healthier than having a good time with friends in a safe way."

Oz spoke as the Trump administration on Wednesday released updated dietary guidelines for Americans, emphasizing whole and minimally processed foods, reduced consumption of refined carbohydrates, and what officials described as a “war” on added sugars.

Keep ReadingShow less
Bowen Yang
Bruce Glikas/FilmMagic/Getty Images

Bowen Yang Gets Candid About Why He Decided To Leave 'SNL' After His Sudden Exit

Bowen Yang, who's well-known for his work on Saturday Night Live and his role in Wicked and Wicked: For Good, stepped off of the SNL stage for the last time, mid-season, after being a writer and performer for the past eight seasons.

During his final skit, Yang starred opposite Ariana Grande, with the couple playing a married couple. Grande was waiting for Bowen to come from after his final shift before retiring from working at an airport.

Keep ReadingShow less
Kyle Rittenhouse
Sean Krajacic-Pool/Getty Images

Kyle Rittenhouse Blasted Over Sociopathic Post Following ICE Shooting In Minneapolis

Kenosha shooter Kyle Rittenhouse sparked outrage after he offered to travel to Minnesota following ICE's fatal shooting of Renee Nicole Good, a mother of three, in Minneapolis on Wednesday.

Department of Homeland Security (DHS) spokesperson Tricia McLaughlin claimed Good “weaponized her vehicle, attempting to run over our law enforcement officers in an attempt to kill them.” But Minneapolis Mayor Jacob Frey pushed back against this narrative considering witnesses described seeing Good in the vehicle trying to flee officers when she was shot.

Keep ReadingShow less
LEGO's 'SMART Brick'
Patrick T. Fallon/AFP/Getty Images

Lego Just Unveiled Their New Tech-Heavy 'Smart Brick'—But Not Everyone Is Excited About It

LEGO has long been known for its fostering of creativity, independent play, and imaginative designs, both in their LEGO sets and free-form bricks.

Parents have long hailed LEGO as a viable option for fostering creativity and critical thinking, even when faced with the frustrations of children not cleaning up all of the pieces and the pains of potentially stepping on them.

Keep ReadingShow less
Alexis Ohanian and Serena Williams
Bryan Bedder/Athlos/Getty Images

Serena Williams' Husband Just Stepped In To Defend Her From Accusations That She's Lightening Her Skin

When the Williams family burst onto the scene in the tennis world as juniors, an inordinate amount of discourse focused on Venus and Serena's appearance. The Williams sisters weren't the first Black people—men or women—to play tennis at an international level, but they quickly achieved heights that set them on the path to legendary status.

The heightened attention brought with it a lot of racist and colorist comments about their hair, their skin, and their bodies—especially Serena's more muscular and curvy body.

Keep ReadingShow less