Skip to content
Search AI Powered

Latest Stories

TikToker Explains How MAGA Is A Perfect Example An 'Extinction Burst'—And It Totally Tracks

TikToker discussing extinction burst theory
@ohhthatsrich/TikTok

TikToker @ohhthatsrich explained in a viral video how the election of Barack Obama triggered a psychological phenomenon called an "extinction burst" that birthed the MAGA movement.

One of the most mystifying things about Trump's win is how furious conservatives still are.

They won the presidency against all odds, AND the Senate AND the House and their faves are dismantling the country before our eyes just like they've always wanted, and they're still. So. Angry. All. The. Time.


It's weird! Or maybe it's not. As TikToker @ohhthatsrich recently pointed out, psychology actually has a whole theory to explain everything that's been happening not only recently, but for the last 15 or so years: the extinction burst.

An extinction burst is when there is a sudden and intense uptick in a behavior when the reward for the behavior is taken away that precedes the behavior dying out.

A common example social scientists use is tantrums. A child learns that a tantrum will get a parent to give them what they want. When the parents stop relenting, the child throws even more—and more intense—tantrums. Then, the child figures out the tantrums don't work anymore and they abruptly stop—or go "extinct."

So what does this have to do with MAGA? The TikToker explained it perfectly.

@ohhthatsrich

I just learned a new #psychology term that perfectly explains why #maga #republicans are still so #angry, and it has shaken my #leftist brain to its foundation. #extinctionburst #politics

Basically, the "rewards" for racism, sexism, homophobia, transphobia, etc. were removed by societal progress, especially following the election of Barack Obama. So conservatives have been raging, on a steady uptick, ever since because they know their time is coming to an end.

As Rich puts it in his TikTok:

"The Trump spike in racism, sexism, and hate — it’s the emotional foundation for the entire Make America Great Again movement, that nostalgia for when life in America was simpler and paler. But as soon as we began addressing it — boom! Extinction burst."

The "extinction burst" we've been experiencing has been drawn out because we're talking about an entire country here, not a single toddler or, if you like a more morbid example, a dying person who suddenly has a burst of energy before they finally pass on.

But the process is the same. As Rich said in his video, Obama's election in 2008 triggered the process.

"Sarah Palin, the Tea Party Movement, the birther movement, and ultimately MAGA—it is a 10-year tsunami of rage in the face of inevitable extinction."
"This is why Republicans are still so angry. They know."
"They know Trump winning can’t stop it, and they know Trump in office can’t stop it — they can feel the inevitable extinction of their own terrible beliefs."

If that has you feeling even more terrified than you already were, you're forgetting the most important part of this entire concept: extinction. This is the tornado of nonsense that explodes before the nonsense itself suddenly dies once and for all.

Rich's TikTok went extremely viral on multiple platforms, because of not only how much it resonates with people, but the hope it ultimately offers.

@Quintonleo/X




@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

It's probably not the ONLY factor in what made the MAGA movement flourish, but it certainly makes a lot of sense. And if you've ever dealt with a toddler who has tantrums, you know that the only thing that eventually works is holding the line and not relenting.

To wit, Rich went on to say:

"At this point, the only thing that’ll stop [the extinction] is if we let up. If you stop interfering with that undesirable behavior, it will go back to normal."
"So no, you’re not crazy; yes, you are doing the right thing; and yes, if you persevere, the extinction burst will end."

Hang in there, everyone, and hold the line.

More from People/donald-trump

Screenshot of @kumee's X post; X user @inkobell's tweet
@kumee/Twitter (X); @inkobell/Twitter (X)

Some People Use The 'Caps Lock' Key Every Time To Capitalize A Single Letter—And The Internet Is Shook

It has come to our attention that there are people in the world double-tapping the caps lock button every time they want to capitalize a single letter, and we are not okay.

Millennials were the first student body population to be widely educated on how to properly type with a standard QWERTY keyboard, with many students being required to take and pass at least one "typing" or "computer" class.

Keep ReadingShow less
Kristi Noem
Anna Moneymaker/Getty Images

DHS Blasted After Buying $172 Million Luxury Jets For Kristi Noem Amid Government Shutdown

According to publicly available documents reviewed by The New York Times, the United States Coast Guard purchased two Gulfstream private jets on behalf of the Department of Homeland Security for DHS Secretary Kristi Noem's and other top officials' use, at an estimated cost of about $172 million.

The Coast Guard put in a request for a single $50 million jet for Noem's use in its budget for fiscal year 2025—the proposed purchase was discussed in congressional hearings in May—making the expenditure unrelated to the current government shutdown.

Keep ReadingShow less
Alexander Skarsgård turned his latest film, Pillion, red carpet premiere into a full-blown thirst event.
Gareth Cattermole/Getty Images for BFI

Skarsgård Rocks Kinky Look, Fans Thirsty

Ever since his Zoolander modeling days, Alexander Skarsgård has been fueling fan thirst like it’s a full-time job, and his latest red-carpet look might be his steamiest shift yet.

Over the weekend, Skarsgård had the sexy-man audacity to show up at the BFI London Film Festival to promote his latest film, Pillion, in Ludovic de Saint Sernin’s Fall 2025 collection—fashion speak for a white, backless halter-neck shirt and bare shoulders paired with a leather tie, lace-up leather pants, and Jimmy Choo boots.

Keep ReadingShow less
Screenshots of Jonathan Karl and Mike Johnson
ABC

Mike Johnson Gets Epically Fact-Checked After Trying To Blame Nancy Pelosi For His Refusal To Swear In New Dem Rep.

House Speaker Mike Johnson was swiftly fact-checked by ABC's Jonathan Karl after he tried to blame Speaker Emerita Nancy Pelosi—and what he referred to as the "Pelosi precedent"—for his refusal to swear in Democratic Representative-elect Adelita Grijalva weeks after her election.

Johnson previously dismissed threats of legal action for not swearing in Grijalva, overwhelmingly elected by her constituents several weeks ago, saying the outrage "was a publicity stunt by a Democrat Attorney General in Arizona who sees a national moment and wants to call me out."

Keep ReadingShow less
Sarah Paulson with Access Hollywood; Diane Keaton and Sarah Paulson
Access Hollywood; Allen Berezovsky/Getty Images

Sarah Paulson Struggles To Hold Back Tears After Being Asked About Close Friend Diane Keaton On The Red Carpet

Since Diane Keaton's passing, celebrities far and wide have shared tributes about the late star, from how gloriously talented she was to what an incredible friend she had been.

But one celebrity friendship that doesn't get enough attention is the one Diane Keaton shared with Sarah Paulson, who is still openly grieving the loss of her great friend.

Keep ReadingShow less