Skip to content
Search AI Powered

Latest Stories

TikToker Explains How MAGA Is A Perfect Example An 'Extinction Burst'—And It Totally Tracks

TikToker discussing extinction burst theory
@ohhthatsrich/TikTok

TikToker @ohhthatsrich explained in a viral video how the election of Barack Obama triggered a psychological phenomenon called an "extinction burst" that birthed the MAGA movement.

Make us preferred on Google

One of the most mystifying things about Trump's win is how furious conservatives still are.

They won the presidency against all odds, AND the Senate AND the House and their faves are dismantling the country before our eyes just like they've always wanted, and they're still. So. Angry. All. The. Time.


It's weird! Or maybe it's not. As TikToker @ohhthatsrich recently pointed out, psychology actually has a whole theory to explain everything that's been happening not only recently, but for the last 15 or so years: the extinction burst.

An extinction burst is when there is a sudden and intense uptick in a behavior when the reward for the behavior is taken away that precedes the behavior dying out.

A common example social scientists use is tantrums. A child learns that a tantrum will get a parent to give them what they want. When the parents stop relenting, the child throws even more—and more intense—tantrums. Then, the child figures out the tantrums don't work anymore and they abruptly stop—or go "extinct."

So what does this have to do with MAGA? The TikToker explained it perfectly.

@ohhthatsrich

I just learned a new #psychology term that perfectly explains why #maga #republicans are still so #angry, and it has shaken my #leftist brain to its foundation. #extinctionburst #politics

Basically, the "rewards" for racism, sexism, homophobia, transphobia, etc. were removed by societal progress, especially following the election of Barack Obama. So conservatives have been raging, on a steady uptick, ever since because they know their time is coming to an end.

As Rich puts it in his TikTok:

"The Trump spike in racism, sexism, and hate — it’s the emotional foundation for the entire Make America Great Again movement, that nostalgia for when life in America was simpler and paler. But as soon as we began addressing it — boom! Extinction burst."

The "extinction burst" we've been experiencing has been drawn out because we're talking about an entire country here, not a single toddler or, if you like a more morbid example, a dying person who suddenly has a burst of energy before they finally pass on.

But the process is the same. As Rich said in his video, Obama's election in 2008 triggered the process.

"Sarah Palin, the Tea Party Movement, the birther movement, and ultimately MAGA—it is a 10-year tsunami of rage in the face of inevitable extinction."
"This is why Republicans are still so angry. They know."
"They know Trump winning can’t stop it, and they know Trump in office can’t stop it — they can feel the inevitable extinction of their own terrible beliefs."

If that has you feeling even more terrified than you already were, you're forgetting the most important part of this entire concept: extinction. This is the tornado of nonsense that explodes before the nonsense itself suddenly dies once and for all.

Rich's TikTok went extremely viral on multiple platforms, because of not only how much it resonates with people, but the hope it ultimately offers.

@Quintonleo/X




@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

It's probably not the ONLY factor in what made the MAGA movement flourish, but it certainly makes a lot of sense. And if you've ever dealt with a toddler who has tantrums, you know that the only thing that eventually works is holding the line and not relenting.

To wit, Rich went on to say:

"At this point, the only thing that’ll stop [the extinction] is if we let up. If you stop interfering with that undesirable behavior, it will go back to normal."
"So no, you’re not crazy; yes, you are doing the right thing; and yes, if you persevere, the extinction burst will end."

Hang in there, everyone, and hold the line.

More from People/donald-trump

Erin Brockovich
This Past Weekend with Theo Von

Erin Brockovich Perfectly Lays Out Why AI Data Centers Are 'Pushing People Too Far' In Viral Clip

Self-described "people advocate"—a term she prefers over environmental activist or consumer advocate—Erin Brockovich recently sat down with comedian Theo Von on his podcast This Past Weekend. They spoke about her now adult children, the court case and resulting film that made Brockovich a household name, and what she's done since.

About a third of the way into the hour and a half long sit down, Von noted that what made him want to connect with Brockovich was an article she wrote for her Substack, The Brockovich Report, titled, "If Data Centers Are So Great, Why Are They Being Built in Secret?" which launched her mapping initiative posted on the website Brockovich AI Data Center Reporting.

Keep ReadingShow less
Jens Spahn
Bernd von Jutrczenka/Picture Alliance via Getty Images

Gay Conservative German Politician Resigns After Welcoming Child Via Surrogacy Despite Publicly Opposing It

German conservative Jens Spahn resigned from his position as the leader of the joint CDU/CSU (Union) parliamentary group in the 21st Bundestag after it emerged he and his husband welcomed a child via surrogacy despite openly opposing it.

Per the 1990 Embryo Protection Act, surrogacy remains illegal in Germany, a position long supported by the Christian Democratic Union (CDU), which reaffirmed its opposition earlier this year. While German law allows parents to raise children born through surrogacy abroad, arranging a surrogate within Germany is punishable by up to three years in prison or a fine.

Keep ReadingShow less
Donald Trump; JD and Usha Vance
Saul Loeb/AFP via Getty Images; Anna Moneymaker/Getty Images

Trump Dragged After Posting A Photo Of JD And Usha Vance's New Baby Before They Did

President Donald Trump was criticized after he took to social media to share a photo of Vice President JD Vance and Second Lady Usha Vance's new baby boy Alec to congratulate them before the Vances could even do so themselves.

The Vance family welcomed their fourth child, Alec Neel Vance, who joins older siblings Ewan, 9, Vivek, 6, and Mirabel, 4. Trump later shared a photo showing Vivek holding his newborn brother while Mirabel looks on.

Keep ReadingShow less
Robbie Williams performs live onstage during the Robbie Williams: Britpop tour.
Andreas Rentz/Getty Images

Robbie Williams Offers Hilarious 'Apology' After Viral Clip Sparks Rumors He Was Taking Drugs During World Cup Final

Robbie Williams is putting a viral World Cup mystery to rest after viewers became convinced they had witnessed something far more scandalous than what actually happened.

During an interview with German TV ahead of the World Cup final between Spain and Argentina, a tiny white object suddenly dropped from Williams' mouth onto a magenta T-Mobile microphone.

Keep ReadingShow less
Reid Rasner
@reid.rasner/Instagram

MAGA Wyoming Candidate Dragged After Sharing Ultra-Cringey Video Of Himself Gearing Up To 'Ban Sharia Law'

Wyoming MAGA Republican House candidate Reid Rasner's social media campaign is so unhinged that Wyoming newspaper Cowboy State Daily titled an article about him "Despite His Videos, Wyoming Politicos Say Reid Rasner Campaign Is Not A Parody."

In one of his more viral videos, posted on TikTok, Rasner journeyed to Fort Collins, Colorado, to find a mosque to stand in front of in a too small camouflage vest and oversized MAGA hat to claim he was banning Sharia Law.

Keep ReadingShow less