Skip to content
Search AI Powered

Latest Stories

TikToker Explains How MAGA Is A Perfect Example An 'Extinction Burst'—And It Totally Tracks

TikToker discussing extinction burst theory
@ohhthatsrich/TikTok

TikToker @ohhthatsrich explained in a viral video how the election of Barack Obama triggered a psychological phenomenon called an "extinction burst" that birthed the MAGA movement.

Make us preferred on Google

One of the most mystifying things about Trump's win is how furious conservatives still are.

They won the presidency against all odds, AND the Senate AND the House and their faves are dismantling the country before our eyes just like they've always wanted, and they're still. So. Angry. All. The. Time.


It's weird! Or maybe it's not. As TikToker @ohhthatsrich recently pointed out, psychology actually has a whole theory to explain everything that's been happening not only recently, but for the last 15 or so years: the extinction burst.

An extinction burst is when there is a sudden and intense uptick in a behavior when the reward for the behavior is taken away that precedes the behavior dying out.

A common example social scientists use is tantrums. A child learns that a tantrum will get a parent to give them what they want. When the parents stop relenting, the child throws even more—and more intense—tantrums. Then, the child figures out the tantrums don't work anymore and they abruptly stop—or go "extinct."

So what does this have to do with MAGA? The TikToker explained it perfectly.

@ohhthatsrich

I just learned a new #psychology term that perfectly explains why #maga #republicans are still so #angry, and it has shaken my #leftist brain to its foundation. #extinctionburst #politics

Basically, the "rewards" for racism, sexism, homophobia, transphobia, etc. were removed by societal progress, especially following the election of Barack Obama. So conservatives have been raging, on a steady uptick, ever since because they know their time is coming to an end.

As Rich puts it in his TikTok:

"The Trump spike in racism, sexism, and hate — it’s the emotional foundation for the entire Make America Great Again movement, that nostalgia for when life in America was simpler and paler. But as soon as we began addressing it — boom! Extinction burst."

The "extinction burst" we've been experiencing has been drawn out because we're talking about an entire country here, not a single toddler or, if you like a more morbid example, a dying person who suddenly has a burst of energy before they finally pass on.

But the process is the same. As Rich said in his video, Obama's election in 2008 triggered the process.

"Sarah Palin, the Tea Party Movement, the birther movement, and ultimately MAGA—it is a 10-year tsunami of rage in the face of inevitable extinction."
"This is why Republicans are still so angry. They know."
"They know Trump winning can’t stop it, and they know Trump in office can’t stop it — they can feel the inevitable extinction of their own terrible beliefs."

If that has you feeling even more terrified than you already were, you're forgetting the most important part of this entire concept: extinction. This is the tornado of nonsense that explodes before the nonsense itself suddenly dies once and for all.

Rich's TikTok went extremely viral on multiple platforms, because of not only how much it resonates with people, but the hope it ultimately offers.

@Quintonleo/X




@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

@ohhthatsrich/TikTok

It's probably not the ONLY factor in what made the MAGA movement flourish, but it certainly makes a lot of sense. And if you've ever dealt with a toddler who has tantrums, you know that the only thing that eventually works is holding the line and not relenting.

To wit, Rich went on to say:

"At this point, the only thing that’ll stop [the extinction] is if we let up. If you stop interfering with that undesirable behavior, it will go back to normal."
"So no, you’re not crazy; yes, you are doing the right thing; and yes, if you persevere, the extinction burst will end."

Hang in there, everyone, and hold the line.

More from People/donald-trump

Ring camera screenshot of Randy Fine
@TMZ/X

MAGA Rep. Ripped After He's Caught On Security Cam Riffling Through Voter's Mailbox While Campaigning Door-To-Door

On Sunday, MAGA Republican Representative Randy Fine hit the campaign trail, going door to door in Ormond Beach, Florida—part of the 6th congressional district he currently represents.

Fine joined the House of Representatives in April, 2025, after winning the seat during a 2025 special election to fill the vacancy left by Michael Waltz's resignation. Fine, a self-described Zionist, has earned a reputation as a virulent Islamaphobe, compulsive liar, and a well-documented anti-LGBTQ+ bigot.

Keep ReadingShow less
Screenshot of Preston Harp; Donald Trump and Natalie Harp
CNN; Mandel Ngan/AFP via Getty Images

Trump Aide's Brother Calls Out Her 'Unhealthy Obsession' With Trump After Reports She Once Rode In Trunk Of Motorcade SUV

The brother of President Donald Trump's aide Natalie Harp criticized his sister's "sad" and "unhealthy obsession" with the president as CNN reported that she once rode in the trunk of an SUV in Trump's motorcade when she was told there were no seats left.

Harp's close relationship with Trump has been well documented. According to Maggie Haberman and Jonathan Swan’s book Regime Change, Trump has praised Harp’s loyalty, saying she “will never leave me.”

Keep ReadingShow less
A detail of Kiki Rice #1 of the Toronto Tempo jersey during the second half against the Chicago Sky.
Michael Reaves/Getty Images

Toronto's New WNBA Team Just Unveiled Not One But TWO Mascots After Months Of Deliberation—And LGBTQ+ Fans Are Digging It

Forget the starting lineup for a second—the Toronto Tempo just introduced new faces to the franchise, and those lashes alone deserve an entrance.

The mascots are the latest additions to a franchise that’s been taking shape for two years. The WNBA officially awarded Toronto an expansion franchise in May 2024, before the Tempo took the court for the inaugural regular-season game on May 8, 2026.

Keep ReadingShow less
Screenshot of Rosie O'Donnell; Donald Trump
ABC; Jim Watson/AFP via Getty Images

Rosie O'Donnell Thanks Trump For Making Her 'Re-Famous' With Hilarious Dig While Guest-Hosting 'Kimmel'

Actor and comedian Rosie O'Donnell sarcastically thanked President Donald Trump for reviving her career in remarks during her stint as guest host of Jimmy Kimmel Live! on Tuesday.

O'Donnell and Trump have feuded for years and O'Donnell, fearing the worst once Trump won the 2024 election, moved to Ireland shortly before he was inaugurated. She has cited the risks Project 2025 and Trump's potential retribution pose to her and her nonbinary child.

Keep ReadingShow less
Olivia Rodrigo (left) helped University of Alabama graduate Jamie Causey (right) with her college tuition.
Lionel Hahn/Getty Images; @jamiemcausey/TikTok

Olivia Rodrigo Fan Reveals How The Singer Secretly Helped Pay Her College Tuition So She Could Graduate—And We Love To See It

Olivia Rodrigo has given fans plenty to sing about, but one fan has an especially meaningful reason to celebrate the pop star.

Raised by her grandparents in Alexander City, Alabama, Jamie Causey dreamed of leaving her small town and becoming the first in her family to earn a degree. In a community where about one in five adults has a bachelor’s degree or higher, attending the University of Alabama was already a major milestone.

Keep ReadingShow less