Judging from the response online it seems like most of this year's Super Bowl ads fell a bit flat—but none face-planted quite so hard as Snoop Dogg and Tom Brady's anti-hate ad.
The pair starred in a wildly cringe-inducing ad for billionaire Robert Kraft's "No Reason To Hate" campaign, and people found plenty of reasons to hate it.
The campaign is for Kraft's Foundation to Combat Antisemitism, and the ad is downright embarrassing, composed of Brady and Snoop in close-ups yelling at each other reasons why they "hate" the other person before the campaign's tagline appears:
"The reasons for hate are as stupid as they sound.”
Uh...okay. Then Snoop makes it even worse by saying:
“Man, I hate that things are so bad that we have to do a commercial about it.”
Oh brother...
- YouTubeyoutu.be
That's not the worst part, of course. The worst part is that the ad features two outspoken Trump supporters—Brady, who has backed Trump since 2016, and Snoop, who performed at Trump's recent inauguration—talking about how "stupid" it is to "hate" someone "because you're different."
The Trump movement at this point is basically entirely about screeching about the existence of transgender people, for starters, and Trump and his administration have spent the entire first three weeks of their new tenure caterwauling about "DEI" and blaming plane crashes on Black and female air traffic controllers.
And that's before we get into the actual subject of Kraft's campaign, antisemitism, which many of Trump's most ardent supporters are huge fans of, including Elon Musk, who gave a "Heil Hitler" salute to the crowd at Trump's rally the night of the inauguration.
So with all due respect, Misters Kraft, Brady and Dogg, you are not the vessel for this particular message, and that's putting it politely.
On social media, pretty much nobody was impressed with this incredibly tone-deaf fantasy of an ad.
Back during Trump's first term people often used to say "we're living in the dumbest timeline." Really seems like they were several years early on that sentiment.
