Skip to content
Search AI Powered

Latest Stories

Alicia Silverstone Bares All For PETA Campaign Urging People To Buy Vegan Leather

Alicia Silverstone
Michael Buckner/WWD via Getty Images

The 'Clueless' star has been an outspoken advocate for animal welfare since becoming a vegan in 1999.

People for the Ethical Treatment of Animals (PETA) is a wildly divisive, controversial organization that claims it aims to increase awareness of animal suffering and decrease that suffering through getting people to examine their relationship with animals and animal products.

According to their mission statement:


"PETA opposes speciesism, a human-supremacist worldview, and focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment business."

The way that they aim to accomplish this mission seems to end up involving naked celebrities a surprising amount of the time, though.

Their latest campaign—an attempt to bring awareness to the existence of plant-based leathers like those made from pineapple or mushrooms—featured actress Alicia Silverstone.

In the ad, Silverstone bares it all—wearing nothing but vegan leather boots and her own carefully placed hands to cover herself.

PETA also released a behind-the-scenes video of the shoot, featuring an interview with Silverstone.

At the beginning of the video, Silverstone is seen sitting on location in a bathrobe talking about her motivation for the shoot.

"If it takes me getting naked to get you to care about animals, then that is what I'm after."

Silverstone, well known for her portrayal of protagonist Cher Horowitz in the 1995 film Clueless, has been vocal about her support for animal rights since she became a vegan in 1999. So her support of PETA's message in this campaign is not surprising.

She continued:

"Today I'm doing a photoshoot with PETA. I never, ever get naked. In TV, in film, nothing. Never. Nope. But I've done it for PETA, because that's how much it matters to me."

She also shared some of PETA's talking points on the subject of animal leather.

"There’s this idea that leather is somehow better for the earth. But what they don’t realize is the amount of resources, water, food, oil for transport, the amount of energy that goes into making leather is extraordinary. It’s just not sustainable. The earth can’t handle it."

She offered some real ideas for getting vegan leather out to the masses too.

"My dream is to get these earth-friendly, vegan materials into the hands of the greatest designers. I’d rather go naked than wear animals."

Watch the full behind-the-scenes video below:

Alicia Silverstone Joins PETA for a Prickly New Campaignwww.youtube.com

PETA also shared the ad, shot by photographer Brian Bowen Smith and featuring the slogan "Don't be a prick. Wear vegan." on their Instagram.

They then posted the photo over and over and tagged multiple other celebrities on Twitter in an apparent attempt to pressure them into supporting their organization.

As is usual with PETA, reactions to the vegan leather awareness campaign were incredibly mixed.

Many people questioned both PETA's current ad campaign and their past behavior.





While others simply appreciated anything that calls attention to animal rights.



Silverstone has said before she thinks her Clueless character Cher would be on board with veganism.

She told Bustle earlier this year:

"I love to think that Cher would totally be on board with being vegan."

"Because she woke up at the end, she stopped being materialistic and started to understand, with the help of Josh, that the world could use a lot of healing and love."

"So I like to think she would have evolved into someone that would be on my side."

More from Trending

Elon Musk; Matt Gaetz
Andrew Harnik/Getty Images; Anna Moneymaker/Getty Images

Elon Musk Mocked For Hilariously Wrong Prediction About Matt Gaetz—And Yeah, That Did Not Age Well

After former Florida congressman Matt Gaetz dropped out of contention for President-elect Donald Trump's Attorney General post, a hilariously over the top post from billionaire Elon Musk—who is tapped to lead Trump's "Department" of Government Efficiency—resurfaced that showcases how wrong Musk was about Gaetz's future within the second Trump administration.

Gaetz was previously the subject of a Justice Department investigation into alleged sex trafficking involving a 17-year-old girl and has faced scrutiny from the House Ethics Committee over accusations of sexual misconduct. However, that inquiry effectively concluded last week when Gaetz announced his resignation from Congress.

Keep ReadingShow less
Screenshots of Abby Phillip and Bruce LeVell
CNN

CNN Host Shuts Down Conservative For Calling Female Guest 'Dear'—And People Are Cheering

CNN host Abby Phillip stepped in after Bruce LeVell—the former executive director of President-elect Donald Trump’s 2016 National Diversity Coalition—called Democratic strategist Jennifer Roginsky "dear" during a panel discussion.

The panel had convened to discuss the sex trafficking allegations about former Florida congressman Matt Gaetz, who yesterday withdrew his name from consideration for being Trump's pick for Attorney General.

Keep ReadingShow less
Billy Bob Thornton
Michael Buckner/Variety via Getty Images

Billy Bob Thornton Gets Hilariously Candid About Why He Wears Women's Jeans

Actor Billy Bob Thornton has a unique style all his own and he specifically talked about his clothing preference not found in the men's section.

During an appearance on The Drew Barrymore Show Thornton revealed he likes wearing women's jeans and explained why.

Keep ReadingShow less
Florence Pugh
Marleen Moise/Getty Images

Florence Pugh Shares 'Mind-Boggling' Health Diagnosis In Powerful Reminder To Women

27-year-old actress Florence Pugh reminded fans this week of the importance of performing regular health checks, especially when your body seems to be telling you something.

While on the She MD Podcast, Pugh explained that she'd been experiencing some pain and discomfort, and at one point, she was "having weird dreams" and she just had a "sudden feeling" that she needed to go to the doctor.

Keep ReadingShow less
Jay Leno
Inside Edition

Heavily-Bruised Jay Leno Opens Up About Nasty Fall The Left Him Wearing An Eye Patch

Former Tonight Show host Jay Leno revealed what led to him getting bruised up and wearing an eye patch.

The 74-year-old comedian, also known for his Primetime talk show The Jay Leno Show, spoke to TMZ and Inside Edition about having a bad fall on Saturday night while he was staying at a hotel on top of a hill.

Keep ReadingShow less