Over the past 10 years, there has been no shortage of complaints about the iPhone.
Whether it's the long wait times, the size of the screen, or the lack of a headphone jack, with each new release comes a new problem.
So, leave it to Samsung, a leading competitor for Apple, to put out a new ad called "Growing Up," that uses those exact same criticisms in an attempt to sway users not to stand in line for an iPhone X, but instead invest in a Samsung Galaxy.
In the ad, we see a young man as he goes from various versions of the iPhone starting in 2007, with each passage in time showing his excitement over his newest iPhone, only to have a Galaxy user prove why their phone is superior.
By the end, the young man now has 10 years of wisdom, and as he passes by a iPhone X user in 2017, he has the satisfaction that he has made the switch to the Galaxy, thus ending all of his adolescent years of iPhone headaches. And somehow, he's officially a man.
Adweek points out that the haircut of the iPhone X owner at the end of the ad is meant to resemble the "notch" at the top of the new iPhone X screen, which has been a source of derision ever since the design was unveiled.
Historically, the Galaxy has not been as big of a seller as the iPhone. And Twitter was quick to point out that by Samsung targeting the iPhone in their new ad, they're basically giving Apple free publicity:
But for most, they couldn't get past the shade of it all:
But maybe it's not all bad:
And if Apple decides to retaliate, there are certainly things they could address:
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