Over the years PETA has produced some pretty offensive ad campaigns, their latest PSA though just has people laughing at them.
PETA has tried almost everything to get their message out there -- naked celebrities, insulting the disabled, and let's not forget, comparing everyone who eats meat to Nazis.
In their crusade for the ethical treatment of animals though their latest attempt at converting meat eaters might be the most ridiculous yet.
Earlier this month the animal rights group tweeted out its bizarre new initiative attempting to change what it called "anti-animal language."
In hopes of changing how we think about about animals PETA suggested some new alternatives to common English phrases that were a little more "animal friendly."
The reaction was completely predictable. Twitter immediately began mocking the ridiculous suggestion.
Eventually people realized the format was a comedy gold just waiting to be mined and they started creating their own versions.
This was something Twitter could get behind.
And pretty soon there were new versions everywhere.
It turns out the format could be adapted to just about anything.
PETA may not have gotten people to change their language, but they did get them talking about PETA again. Guess there's more than one way to skin a cat.
@kimmie_c_/X
@RandyScottESPN/X
@MaxMaaxMaaax/X
@emkenobi/X
@ReaganGomez/X
@lacho_ai/X
@MimzyNGB/X
@ecofishsex/X
@EriahSteve/X
@Hetty714/X