Men’s Wearhouse has recently come under fire from One Million Moms—an arm of the Christian fundamentalist nonprofit American Family Association (AFA)—for featuring a same-sex couple in one of their wedding attire advertisements.
As GLAAD pointed out in 2019:
"For years the main joke about the American Family Association's bombastically overstated One Million Moms (OMM) has involved its name itself. When an organization gives itself a grandiose name like that, the comedy is built-in."
"...it is time to move past the jokes and state the obvious about this organization: it is basically One Meddling Mom with an agenda, and no company should be giving her the credence she so desperately craves."
The latest advert to garner OMM's ire is titled “Love the Way You Look on Your Big Day.” The ad showcases a diverse range of grooms—including one same-sex couple—in a bid to appeal to all customers.
One Million Moms urged supporters to sign a petition against Men’s Wearhouse, accusing the company of “attempting to normalize sin by featuring two gay men getting married” and promoting the LGBTQ+ agenda.
The group argues the advert is pushing away conservative customers and promoting “decadent morals and values” while belittling the sanctity of marriage.
You can see the ad below.
#LoveTheWayYouLook youtu.be
OMM posted on its website:
“Men’s Wearhouse should be ashamed of attempting to normalize sin by featuring two gay men getting married in their 2023 ‘Love the way you look on your big day’ commercial."
"It includes two men dressed in wedding attire, hand in hand after their ceremony, and emphasizes during the ad, ‘And we mean everybody'."
They added:
“Obviously, this ‘Love the way you look’ ad promotes same-sex marriage to please a small percentage of customers while pushing away conservative customers."
Once again lying about their level of support, OMM's assertion ignores the 71% of people in the United States who support same-sex marriage.
That's a majority, not a "small percentage."
As well as the 61% of Americans who believe same-sex marriage is actually good for society.
They then attack clothing choices.
"Not to mention, there is also a female dressed in a groomsman’s suit during this commercial."
“Even though homosexuality is unnatural, this advertisement is pushing the LGBTQ agenda. Men’s Wearhouse is using public airwaves to subject families to decadent morals and values while belittling the sanctity of marriage.”
The organization's call to action was swiftly mocked online.
\u201cThe One Million Moms (really two Moms and a box of wine) are furious about a Men's Wearhouse ad with two gay grooms, claiming it "promotes sin." Just like with DeSantis, the mere existence of LGBTQ people is considered "indoctrination." Especially if the gay people are happy\u201d— Paul Rudnick (@Paul Rudnick) 1682357899
\u201cEvery One Million Moms email is hyperbolic in its bigotry. Today\u2019s subject line: \u201cMen\u2019s Wearhouse Attempts to Normalize Sin.\u201d They\u2019re mad because Men\u2019s Wearhouse has an ad with 2 grooms saying \u201cLove the way you look on your big day\u2026and we mean everybody.\u201d https://t.co/6eBgrnpDnd\u201d— Rachel Kramer Bussel (@Rachel Kramer Bussel) 1682006417
\u201cOMFnG! Quick, someone get these moms a stiff\u2026.drink or something!\nOne Million Moms loses it over sweet ad with a heap of handsome grooms https://t.co/LD32ykOjzi\u201d— Will (@Will) 1682368877
\u201cLove this commercial. That it freaks out the 500 moms is a bonus!\nOne Million Moms loses it over sweet ad with a heap of handsome grooms https://t.co/uVxOy4q5ag\u201d— Larry Benjamin (@Larry Benjamin) 1682375437
\u201c'We're triggered by the mere existence of other people.' \nhttps://t.co/kI3mkSQaih\u201d— Totally Fucking Gay (@Totally Fucking Gay) 1682349682
\u201cThis pathetic so called organization is nothing but a hate group. Who cares what they say since none have 2 functioning brain cells.\n\nOne Million Moms loses it over sweet ad with a heap of handsome grooms https://t.co/kzkYLvBDMN\u201d— Pommawolf she/her WOLVES ARE SMARTER THAN HUMANS (@Pommawolf she/her WOLVES ARE SMARTER THAN HUMANS) 1682370926
\u201cRT @DharmaDog@mastodon.social\n#LGBTQrights\n\u201cEven though homosexuality is unnatural, this advertisement is pushing the LGBTQ agenda...."\n\nSomeone take those hateful ladies to a farm, or the zoo, or show them some nature documentaries. \ud83e\udd26\u200d\u2642\ufe0f\n\nQueerty: \nOne Million Moms loses it (1/2)\u201d— Aunt Eef \ud83d\udc99\ud83d\udc9b\ud83d\udc99\ud83d\udc1d2\ud83d\ude0e (@Aunt Eef \ud83d\udc99\ud83d\udc9b\ud83d\udc99\ud83d\udc1d2\ud83d\ude0e) 1682459394
OMM has made headlines for opposing efforts to recognize LGBTQ+ people's right to exist and better representation in media.
Last year, the organization had a meltdown over an ad by jewelry company Kay Jewelers that showed couples kissing, one of which is two men who have a small child.
In a statement, OMM denounced the ad for its "attempts to normalize sin," calling it "inappropriate on so many levels" and charging it was designed to "desensitize viewers."
Earlier this year, OMM called for a boycott of the animated Disney Jr. show Firebuds because it is "pushing an agenda" by including gay parents for one character.
Firebuds is a show about young first responders and their talking vehicle sidekicks.
But OMM—via its executive director and only visible member Monica Cole—said "Disney Junior is no longer safe for young children" because the studio "has added a same-sex couple to the program."
