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Musk Is Now Joking About Buying MSNBC To The Horror Of Liberals—Except It's Not For Sale

Elon Musk; Screenshot of Rachel Maddow
Chesnot/Getty Images; MSNBC

After it was announced that Comcast plans to separate MSNBC and several other cable channels into their own company called "SpinCo," the X owner joked about adding it to his growing list of acquisitions.

After it was announced Comcast plans to separate MSNBC and several other cable channels into their own company called "SpinCo," billionaire Elon Musk—the owner of X, formerly Twitter—"joked" about buying it.

Comcast plans to spin off its NBCUniversal cable television division as the traditional TV industry grapples with challenges from streaming giants like Netflix and Amazon Prime.


The newly announced company will include channels such as MSNBC, CNBC, USA, E!, Syfy, and the Golf Channel. Despite the shifting media environment, these networks remain profitable, collectively generating $7 billion in revenue over the past year ending in September.

Comcast will retain ownership of the NBC broadcast network, its film and television studios, theme parks, and the Peacock streaming platform.

But there's no indication MSNBC is up for sale, not that that's stopped Musk from weighing in.

It all started when Donald Trump Jr., the eldest Trump scion, shared a meme about MSNBC being up for sale and tagged Musk, who responded:

"How much does it cost?"

You can see their interaction below.

Conservative podcaster Joe Rogan even weighed in, saying he wants "Rachael [sic] Maddow's job" if Musk buys the network.

A few days later, Musk shared the following crass meme showing "Elon Musk trying not to buy" MSNBC along with the following caption:

"And lead us not into temptation …"

You can see it below.


Meme Elon Musk shared that jokes about him buying MSNBC@elonmusk/X

But liberals were not amused, noting the threats such a purchase would pose to the national information environment.

Musk did such a great job of destroying Twitter that he figures he can destroy all ‘liberal’ news sources. Only costs him a few billion of somebody else’s money.
— EllieW (@elliew.bsky.social) November 25, 2024 at 2:21 AM


The development of a new extreme right political strategy: Buy it and wreck it. It worked on Twitter.
— fabartist.bsky.social (@fabartist.bsky.social) November 24, 2024 at 6:44 AM


Lying non-stop has made alot of right-wingers incredibly wealthy
— Dankston (@dankston.bsky.social) November 22, 2024 at 7:45 PM


The unbridled arrogance of a billionaire who was just appointed defacto president
— litahart72 (@litahart72.bsky.social) November 22, 2024 at 8:12 PM


This is how we end up with nothing but state owned media. Idiots did it to themselves. It'll just be independent media eventually until the government goes after them. This is how we end up like fascist Russia real fast.
— CatMan (@catman01.bsky.social) November 22, 2024 at 7:41 PM


Musk would run it into the ground. Like everything else he touches. A parasitic oligarch who thrives on taxpayer money.
— Michigan Man (@stadiumandmainst.bsky.social) November 22, 2024 at 7:37 PM



And yet many of us are not surprised. Mass psychosis and ignorance make it possible for fascists and wannabe dictators to control the narrative and sway ignorant, gullible people who were never taught civics or the tenets of Democracy.
— The Food & Wine Diva (@summerwhitford.bsky.social) November 25, 2024 at 1:02 AM


Yeah this is great. Let's just have complete and total state controlled media on the TV.
— AimlessPlumber (@blueskyplumberguy.bsky.social) November 22, 2024 at 7:37 PM

Musk's interaction with Trump Jr. mirrors a 2017 exchange with a social media user who suggested he buy Twitter.

"How much is it?" Musk asked in December 2017. Five years later, in 2022, he acquired the platform—later rebranded as X—for $44 billion.

Since then, he has repeatedly justified the purchase, saying that Twitter needs to go private if it wants to become a platform for free speech, though he has repeatedly come under fire for silencing his critics and spreading misinformation.

CNN's Brian Stetler, addressing the potential of Musk following through, noted that "contrary to claims that Trump’s allies are posting on X, Comcast has not put a “for sale” sign on MSNBC’s door."

- YouTubeyoutu.be

Upon speaking with sources, he "learned that more than one benevolent billionaire with liberal bonafides has already reached out to acquaintances at MSNBC to express interest in buying the cable channel." Sources were reassured, Stetler, reported, "since it showed that oppositional figures like Musk (who famously bought Twitter to blow it up) would not be the only potential suitors."

Stetler also reported that "'SpinCo' executives may well conclude that offloading MSNBC is not in the best interest of shareholders, since the channel’s loyal audience is a form of leverage in negotiations with cable distributors."

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