On April 23, many Panic! at the Disco fans received a delightfully unexpected deliery: a potato adorned with a message or picture relating to P!ATD's new album Pray For The Wicked.
Meanwhile, Brandon Urie, lead singer of Panic! at the Disco, was must have been laughing his head off.
Fans began reaching out to each other over the internet, piecing together what the messages meant...
And just in case you also want to announce an upcoming album in style, here's how the band made it all work:
H//T - Twitter, Twitter, The Independent