Matthew McConaughey may be light on movies this year, but he’s making waves with his tequila brand, Pantalones Tequila.
In his latest promo, McConaughey teamed up with his wife Camila to recreate the iconic How to Lose a Guy in 10 Days poster, swapping Kate Hudson for Camila in a playful nod to the rom-com classic.
The campaign is a hit with fans, who loved the throwback to McConaughey’s 2003 breakout in romantic comedies, a role he almost turned down.
The promo strikes the perfect mix of humor and nostalgia, proving McConaughey still knows how to charm both on and off the screen.
People adored the ad.
@thomaspatricklennon/Instagram
@sharyars/Instagram
Both companies—movie and tequila—commented on the post as well.
@paramountmovies/Instagram
@pantalonestequila/Instagram
People really liked that movie.
@shellbell.huff/Instagram
@erica_raquel2/Instagram
Folks were excited that they brought back the iconic backless yellow dress.
@annaoque/Instagram
Some people didn't get that it was an ad, at least at first.
@jolizloredo/Instagram
@ericamuellerhome/Instagram
@lilly_1925_/Instagram
A well done advertisement.
@filmstract/Instagram
@photostorylori/Instagram
@cachirula2016/Instagram
Pantalones Tequila appears to be widely available in liquor stores with more extensive collections of tequila.
@TweetforAnnaNAFO/X
Steve Urkel Oops GIF 
Moon Walk Dance GIF 
The Office Monday GIF by 20th Century Fox Home Entertainment