Goodness, it seems like there are more and more sober transphobes by the day.
After many of them swore off Bud Light for partnering with trans influencer Dylan Mulvaney only to be educated on all 9f the brands Anheuser-Busch brews, it seems MAGA man-children everywhere are discovering their libations of choice are too "woke" for consumption.
The newest viral mantrum comes to us from New Jersey where pub owner Pauly Michaelis—the self-dubbed "biggest advocate and supporter of Jack Daniel's"—torched his collected JD bottles and memorabilia because of a resurfaced 2021 campaign from their partnership with RuPaul's Drag Race.
\u201c@Imposter_Edits Because of this? \n\nThis is from 2021\u2026..\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
You mean he's been unknowingly drinking woke whiskey for two years‽‽
*clutches pearls*
Well, in true transphobic-I'll-show-them fashion, Michaelis documented his ceremonial boycott on Facebook.
He captioned his video:
"For those of you who know me well my drink has always been Jack Daniels."
"For over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands and all American bad a** people."
"THEY WENT WOKE"
He added a middle finger emoji.
"Jasper Newton is turning over in his grave. THEY took a classic tradition of Americana that was the total definition of masculinity and made it WOKE and for this I say F**K YOU JD and all of your products."
"You will never have the honor of touching my lips ever again."
You can watch his video below.
WARNING: NSFW language
In the video, Michaelis can be heard saying:
"I have been for 40 years of my life, if not longer."
"Here's the deal: You went woke. So, here's what I got for you guys."
He proceeded to throw some merchandise - a JD mirror and branded glasses - in a trash can and then put a bar sign and bottles of whiskey into a fire pit.
Michaelis then finished with the "capper":
"Two of the world's most expensive Jack Daniel's."
"Two-hundred fifty dollars a bottle, and one hundred dollars a bottle."
"F**k your woke-a** company."
He poured the bottles into the fire pit, ignited the pile and then signed-off with both his middle fingers.
People on social media had their reactions to the "fragile redneck."
\u201cAnother fragile redneck destroying his things because he got triggered by an advertising campaign.\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
\u201c@MarkusMitchell7 @Imposter_Edits Corporations want to have sales from multiple demographics. They do campaigns. One (whiny) audience was alarmed to learn that they aren\u2019t the center of the universe for the purpose of selling products.\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
Of course, many just expressed how ridiculous and childish these grown transphobic men are behaving.
\u201c@Imposter_Edits These are hilarious. Next thing they\u2019ll be shooting in the air and going underground because they saw a rainbow in the sky. \ud83d\ude02\ud83c\udf08\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
\u201c@gailendavid @Imposter_Edits They don\u2019t care at all. They already got what I am guessing is over $500.00 out of him (just in the booze itself) already.\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
\u201c@cliffetters @Imposter_Edits In my day, we called these little displays, "tantrums".\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
\u201c@Imposter_Edits The people over at Jack Daniels \ud83d\ude02\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
\u201c@Imposter_Edits I\u2019m so mad that I\u2019m going to burn my money. \ud83d\ude02\ud83d\ude02\ud83d\ude02\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
\u201c@Imposter_Edits @AWorldOutOfMind Well, @JackDaniels_US has your money and you\u2019re now out booze, glasses, and decorative items, so who\u2019s laughing now? Oh, it\u2019s me. I\u2019m laughing. I\u2019m laughing because a middle-age man is throwing a hissy fit over an ad campaign.\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
\u201c@Imposter_Edits That\u2019s hilarious. I\u2019m sure @JackDaniels_US is absolutely sobbing over the fact that a self proclaimed hateful bigot isn\u2019t supporting them. Whatever will JD doooooo without a magacultist all over their stuff? This guy is so upset he\u2019ll have to buy a few more bottles to throw away.\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
\u201c@Imposter_Edits \u201cI\u2019m throwing all of my already paid for stuff away because I\u2019m a fragile little snowflake who\u2019s fee-fees got offended.\u201d\u201d— \ud83e\udd40_Imposter_\ud83e\udd40 (@\ud83e\udd40_Imposter_\ud83e\udd40) 1681148442
If only he had something to drown his sorrows with...
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illustrate margot robbie GIF 
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Oh Yeah Dancing GIF by Jennifer Accomando