The French are known for their style, but this time the French President appears to be taking cues from a different European country.
French President Emmanuel Macron appeared in photographs taken on March 13 wearing a French paratrooper hoodie paired with jeans and a serious five o'clock shadow.
Across the internet people said Macron was trying to invoke the look of Ukrainian President Volodymyr Zelenskyy.
The photos were taken by French photographer Soazig de La Moissonnière and shared on Instagram.
While Zelenskyy has recently made many public appearences in a zip-up sweatshirt or combat fatigues, his clothing choices are less sartorial and more practical.
His country has been under violent, military attacks from Russia for weeks now.
Who has time for a three piece suit when at any moment you're ducking for cover because of an air strike?
Ukrinform/Future Publishing/Getty Images
Macron on the other hand is usually in a neat and tailored navy suit and tie.
But Sunday's photos show him much more dressed down. The photos were taken in the Élysée Palace.
Zelenskyy's down-to-earth style in a time of great crisis has augmented the Ukrainian President's status as a deeply relatable leader.
Some have seen Macron's most recent photoshoot as copying Zelenskyy's style. Others see it as a tactless marketing ploy to capitalize on elements of Zelenskyy's popularity, especially as an election nears.
Folks on Twitter were not pleased with the "cosplaying" look.
If an MP turned up to Westminster in a pair of jeans and a hoodie to cosplay Zelensky, I would hope that they lose their seat.\n\nSeeing Macron do it is one of the most embarrassing sights ever.— Chris Rose (@Chris Rose) 1647288290
Personally, I think this is disrespectful. Zelensky's clothing isn't out of choice but necessity given the situation he is in. It's a shame Macron has turned this into a fashion statement.— Babatunde Onabajo (@Babatunde Onabajo) 1647320858
One Twitter user said Macron's move just amplifies Zelenskyy's influence on the West.
Now I\u2019ve seen everything: Macron is cosplaying Zelensky. Nothing bad about that, only confirms a very simple fact: Ukrainian president is now the moral leader of the West.pic.twitter.com/xsaZbPF76q— Anton Shekhovtsov (@Anton Shekhovtsov) 1647277034
One person pointed out sweatshirts have become status quo office-wear during the pandemic, but you should actually be a paratrooper to wear a paratrooper sweatshirt.
I\u2019m not being funny but I have dressed for years and years in a black hoodie at work. I don\u2019t wear my paratroopers one though as, like Macron, I\u2019ve never been a paratrooperhttps://twitter.com/samstreetwrites/status/1503377390969495559\u00a0\u2026— Adam Creme (@Adam Creme) 1647292066
Other people thought Macron's fashion choices reminded them of people other than Zelenskyy.
That kid who shows up to school in casual clothes when it's still uniform daypic.twitter.com/hcF5IhP16X— \ud83d\udca7 Horus RA \ud83d\udd78\ufe0f4\u20e3 (@\ud83d\udca7 Horus RA \ud83d\udd78\ufe0f4\u20e3) 1647277909
One person said he was giving strong Zuckerberg vibes.
He\u2019s building a startup out of his palace— Arthur Burton (@Arthur Burton) 1647285212
One person questioned if the whole thing was even real.
Like, do French people even have hoodies?
I don\u2019t think those new Macron photos are real because I\u2019ve never seen a Frenchman wear a hoodie— bolivarian brandon (@bolivarian brandon) 1647268528
That said, the French President does seem to have a few fans.
what i say: "yes, I had a productive afternoon."\n\nwhat i mean: "I spent the afternoon sitting in the sun, eating jelly beans, and sending the 'hot Macron in a hoodie' pic to all of my contacts"— Jamie Withorne (@Jamie Withorne) 1647274064
One person did point out Macron has been sporting a few more casual looks on the 'gram since before Ukraine was the top headline.
I know y\u2019all think you\u2019re clever doing this but even a cursory look at Macron\u2019s photog\u2019s insta shows him working in a hoodie in his office on Feb 20 and Dec 31 and all the way back to 2018. Yh he\u2019s been going more casual in his comms for a few months but little to do w/ Zelensky.https://twitter.com/mrsorokaa/status/1503489529721901061\u00a0\u2026— Isabelle Roughol (@Isabelle Roughol) 1647309132
Still some people think this is a move straight out of Mean Girls...
\u201cI\u2019m not like a regular President. I\u2019m a cool President.\u201dhttps://trib.al/k1nEs4y— Farahn Morgan (@Farahn Morgan) 1647307094
Honestly the Macron photos do kind of have these kind of vibes:
Whatever the reason for the recent dressed down Macron photoshoot, they do say imitation is the sincerest form of flattery.