Musician Lil Nas X announced his new album MONTERO is coming out September 17, 2021, but he did it in a pretty unusual way.
He posted to Twitter and Instagram a photo of himself "pregnant" and posed as if it was a baby announcement. The photoshoot look was complete with a flower crown, bouquet and a very realistic looking baby bump.
SURPRISE! I can\u2019t believe i\u2019m finally announcing this. My little bundle of joy \u201cMONTERO\u201d is due September 17, 2021 pic.twitter.com/dry8lAhpPr— MONTERO \ud83e\udd8b (@MONTERO \ud83e\udd8b) 1630605649
Lil Nas told PEOPLE he got the inspiration from Megan Thee Stallion's verse on his new song "Dolla Sign Slime."
He said:
"I was like, 'Oh my God, this is amazing,' so I immediately called my stylist."
"She was like, 'Wow, this all comes together. Your album. Your baby.'"
"I was like, 'Yeah, this is my baby, huh?' As a joke, she was like, 'Yeah, you should do a pregnancy shoot.'"
He continued:
"I was like, 'You know what? That's actually brilliant.'"
"So now we have this entire thing coming out, and it's going to be amazing."
The timing for this photoshoot added to the hilarity.
Lil Nas X somewhat hinted at the "pregnancy" while at the same time making fun of rapper Drake's new Certified Lover Boy album art.
The art he posted was originally created by @villain_studio.
@breland/Instagram
@bastardchile/Instagram
@kelkaychi/Instagram
@lilnasxmajor/Instagram
@tutweezy_/Instagram
Lil Nas X claimed it was purely a coincidence:
"I was like, 'There's no way the universe is lining up this perfect for this to happen."
Coincidence aside, his new album announcement has blown up the internet.
Lil Nas X even followed up with an ultrasound.
https://welcometomontero.com\u00a0pic.twitter.com/Jb5B12J8ue— MONTERO \ud83e\udd8b (@MONTERO \ud83e\udd8b) 1630605725
lmao you\u2019re amazing congrats baby daddy— Chlo\u0308e (@Chlo\u0308e) 1630606075
SO THAT'S WHAT THIS MEANT, I KNEW ITpic.twitter.com/4Xe3MzsIXF— Kuma \uea00 (@Kuma \uea00) 1630605722
Omg congrats king pic.twitter.com/3J0Jk3h8jZ— Ari \ud83e\udd8b| 9/17 (@Ari \ud83e\udd8b| 9/17) 1630606089
This is so extra and I love it— \ud83e\udd0dSpooky\ud83d\udda4 (@\ud83e\udd0dSpooky\ud83d\udda4) 1630623977
Conservatives, homophobes, and transphobes getting ready to be triggered by this Lil Nas X & People magazine collab\u2026pic.twitter.com/WuJzmXxz1p— \ud83d\udfe3Dr. OTAKU\ud83d\udfe2 (@\ud83d\udfe3Dr. OTAKU\ud83d\udfe2) 1630606642
Me, who actually is trans and pregnant rn, dehydrated and delirious from losing my guts up until 4am, waking up to see the @LilNasX album announcements with dried tears and snot on my face: \u201cAww dang, what if I had maternity photos that were this cute?\u201dhttps://twitter.com/lilnasx/status/1433490106946523143\u00a0\u2026— \ud83c\udff3\ufe0f\u200d\u26a7\ufe0f Cuttlebone Costumes \ud83c\udff3\ufe0f\u200d\u26a7\ufe0f (@\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f Cuttlebone Costumes \ud83c\udff3\ufe0f\u200d\u26a7\ufe0f) 1630607398
A few people mentioned the industry is misogynistic.
While Lil Nas X was able to do this fake pregnancy photoshoot, other artists like Halsey weren't allowed to create cover art because she was actually pregnant.
I love lil nas but I can't stop thinking about how halsey couldn't do covers for their album because she was pregnant and magazines didn't want a "pReGnAnCy ShOot" but he can do this particularly as promo\n\nand that's on a misogynistic industryhttps://twitter.com/PopCrave/status/1433493488558030853\u00a0\u2026— afri \u2694\ufe0f\u2764\ufe0f\u200d\ud83d\udd25 (@afri \u2694\ufe0f\u2764\ufe0f\u200d\ud83d\udd25) 1630609653
james charles and lil nas x can do this but halsey was turned down for photoshoots for the album because they were pregnant and magazine companies didn\u2019t want \u201cmaternity shoots\u201dhttps://twitter.com/popcrave/status/1433493488558030853\u00a0\u2026— meg \ud83e\udd8b 72!!! (@meg \ud83e\udd8b 72!!!) 1630622112
Lil Nas X also posted a series of bathroom selfies with the pregnant belly, which were even more hilarious than the original shoot.
But transgender musician Jaimie Wilson pointed out a missed opportunity for Lil Nas X to speak up about an important reality.
@tboy61915/Instagram
As Lil Nas X pointed out, it is interesting how the universe seems to align in these ways.