Gwyneth Paltrow has made an entire career out of being slightly odd and extremely unrelatable, and her latest partnership takes both of those to a whole new level.
Paltrow is partnering with Airbnb, not as an ad spokesperson--or at least not *only* as an ad spokesperson--but as an Airbnb host. That's right, you can book Gwyneth Paltrow's actual house on Airbnb for a limited time.
You can book Paltrow's *guest* house, that is, and as part of the deal you also get to have dinner with Ms. Goop herself.
She announced the new partnership in an Instagram ad which has of course become an instant-classic meme.
So why is Paltrow doing this? To make money, right? No no! Per her reinvention years ago as an Earth Mother pseudoscience--er, sorry, "wellness" guru, Paltrow's Airbnb is all about healing humanity.
Her caption reads:
"Loneliness is a human condition, but in the past few years, increased isolation and our lack of community has made our lives even more fragmented."
Wow okay, do go on.
"@airbnb had the brilliant idea of doing something to make the world a little less lonely, which is why I’m inviting you to come stay at my Montecito guesthouse for a night."
How does renting out your house for profit cure loneliness exactly?
You know what, never mind.
"While we may begin as strangers, I hope we’ll find connections and commonalities over a delicious meal."
Ah yes, you will surely be Gwyneth's new best friend after all this.
She will be texting you every five minutes like a treasured friend.
"Lay by the pool, go on one of my favorite hikes and of course you’ll have a bathroom stocked with my favorite @goop products for a truly luxuriating stay."
Oh, yes, of course.
This prose, more flowery even than one of Paltrow's infamous vagina candles, took everyone on the internet by surprise. That combined with the fact her guesthouse is nicer than any home most have seen let alone lived in?
Well suffice to say, Gwyneth's Paltrow's Airbnb ad has the internet losing its collective mind.
If you think you'll have a ball at Gwyneth Paltrow's Airbnb, you can try to book it beginning August 15.
Good luck, Goopers!
@mehcadbrooks/Threads