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Trump Just Used A Photo Of Jill Biden To Hawk His New Line Of Cologne—And Yes, It's As Gross As You Imagine

Jill Biden and Donald Trump
Pascal Le Segretain/Getty Images for Notre-Dame de Paris

After First Lady Jill Biden had a cordial conversation with Donald Trump at the Notre Dame reopening, Trump used a photo of Biden to promote his new line of "Fight Fight Fight" cologne.

Alan Herrera
By Alan HerreraDec 09, 2024
Alan Herrera

Alan is a writer and editor who lives in New York City. His work has been featured in such publications as Salon, The Advocate, Plus Magazine, George Takei Presents, The Huffington Post, Spoiled NYC, Towleroad, Distractify, Elite Daily, and 2 or 3 Things I Know About Film.

See Full Bio

After First Lady Jill Biden had a cordial conversation with President-elect Donald Trump at the reopening of Notre-Dame, Trump used a photo of Biden to promote his new line of "Fight Fight Fight" cologne.

The image of the First Lady and Trump, captured during the reopening ceremony for Paris' Notre-Dame Cathedral on Saturday, marking five years since the devastating fire that forced its closure, shows them seated one seat apart and Biden smiling at Trump in a friendly way. Trump's Truth Social post features his new "Fight, Fight, Fight" fragrances superimposed over the photo with the caption, "A FRAGRANCE YOUR ENEMIES CAN'T RESIST!"

The men’s cologne and women’s perfume are both selling for $199.

Trump shared the photo to Truth Social along with the following caption:

"Here are my new Trump Perfumes & Colognes! I call them Fight, Fight, Fight, because they represent us WINNING. Great Christmas gifts for the family. Go to gettrumpfragrances.com/. Merry Christmas, and Happy New Year!"

You can see the image below.

Image of Donald Trump and Jill Biden used for cologne ad Trump shared on Truth Social@realDonaldTrump/Truth Social

Trump was swiftly criticized.

This is probably actionable. You can't use a person's image for profit w/o consent.
— Richard U (@sinistra00.bsky.social) December 8, 2024 at 2:25 PM



I hope Dr Jill Biden sues Toilet Water salesman for part of his profits for use of her image.
— bookerator.bsky.social (@bookerator.bsky.social) December 8, 2024 at 2:51 PM


Grifting off of Jill Biden’s class
— Tracy Lynn (@tllochbryn.bsky.social) December 9, 2024 at 12:36 AM


Even when selling his crap, he still needs to refer to "enemies". Pathological.
— Jeremy (@flyingjay.bsky.social) December 8, 2024 at 2:47 PM


Jill Biden needs to do a cease and desist regarding the use of her photo in an advertisement
— Sloane Peterson (@sloanepeterson.bsky.social) December 8, 2024 at 1:55 PM


The scent of fascism and authoritarianism.
— Yeah! (@newsview.bsky.social) December 8, 2024 at 1:51 PM


I’m so sick of his grifting! No other president in history has ever done anything like this. Isn’t it illegal? If not, why?
— LuLuLaFey (@lululafay.bsky.social) December 8, 2024 at 8:00 PM

In the face of an extensive array of federal and state charges that are being dropped now that he won the election, Trump finds himself grappling with a towering mountain of legal bills.

To fund his legal defense, Trump has consistently turned to financial contributions from his supporters. Over the course of the past two years, he has tapped into the financial resources of a political action committee under his control, the Save America PAC.

Originally established in 2020 as a rallying point for his baseless allegations of election fraud, this leadership PAC has remained predominantly fueled by donations from grassroots supporters. Even before his entrance into the 2024 presidential race, the Save America PAC was channeling funds to cover Trump's legal fees.

While legal experts contend that this fundraising practice likely adheres to legal norms, it inevitably raises ethical concerns about the manner in which Trump interacts with his donors.

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