A New York City billboard for the new Diablo IV from Blizzard Entertainment has New Yorkers doing a double-take.
The ad for the newly released video game features a diablo-esque creature with accompanying text that reads:
"Welcome to hell, New York."
And the ominous orange smog backdrop resulting from raging Canada wildfires makes the ad eerily accurate.
You can see one view of the billboard here:
NewYork Basketball shared the image on Twitter.
The seemingly spot-on prophecy has residents shaking in their boots.
But people on social media all agree the billboard's not lying.
More than 400 wildfires originating across Canada—with an estimated 150 in Quebec alone—have resulted in New York's worst air quality since the 1960s and mass evacuations in Canada.
Stay safe out there!