There's nothing like a man who can dance, as fans of Daniel Craig have found out after the actor was seen strutting his stuff in a new ad for Belvedere Vodka.
You've seen him play everyone from James Bond to instantly iconic detective Benoit Blanc in Knives Out, but you've never seen Craig quite like this.
In the spot, Craig teamed with writer and director Taika Waititi, music star Rita Ora and choreographer JaQuel Knight to create a visual feast that shows a whole new side of him--specifically his hot-stepping pop-star side.
See the director's cut of the ad below.
Belvedere Presents Daniel Craig, Directed by Taika Waititi: Director’s Cutyoutu.be
The ad opens with a very 007-esque Craig on the Pont Neuf in Paris before quickly transitioning to a music video-style song-and-dance number featuring a leather-clad Daniel Craig sauntering through a hotel, shimmying in an elevator, and dancing on water.
If Daniel Craig were a pop icon, it all might look something like what Craig and Waititi created. And if Craig wanted to officially close the book on his buttoned-up action hero past as James Bond and transition to a different persona, he couldn't have picked a better way to do it than this coolly light-hearted ad.
The ad comes just a bit more than a year after Craig's Bond swan song No Time To Die dropped and just days before the second installment of the Knives Out franchise, Glass Onion: A Knives Out Sequel, drops into theaters--the perfect way to get us all ready for a more light-hearted Craig.
Along with a catchy hip hop-inflected pop tune by Ora, the ad also features choreography by dance legend JaQuel Knight, the man behind Beyoncé's legendary "Single Ladies" and "Formation" videos as well as clips for Ke$ha, Kelly Rowland and Megan Thee Stallion.
On Twitter, people were absolutely loving the collaboration.
\u201cThe divorced dad energy of post-Bond Daniel Craig \ud83e\udd0c\ud83c\udffb\u201d— Phil Nobile Jr. (@Phil Nobile Jr.) 1668029566
\u201cDaniel. CRAIG. https://t.co/yXrhk8YC7R\u201d— kosmicala \ud83d\udc96\ud83e\udd84 (@kosmicala \ud83d\udc96\ud83e\udd84) 1668022524
\u201cPretty epic Daniel Craig ad for Belvedere vodka with music by Rita Ora & Giggs giving off big Christopher Walken in the Fatboy Slim video vibes \n\u201d— Wu-Tang is for the Children (@Wu-Tang is for the Children) 1668105489
\u201cThis is my face watching the Daniel Craig Belvedere ad, btw\u201d— Christine R. (@Christine R.) 1668085558
\u201cDearly beloved: Daniel Craig has made a BRILLIANT, HYSTERICALLY FUNNY ad for Belvedere Vodka. For me to say that means it is really good. Those of you who refuse to get the joke are very sad.\u201d— Barbara Emanuele (@Barbara Emanuele) 1668113547
\u201cdon't think i've ever seen two men better demonstrate an understanding of the female gaze before well done everyone\nhttps://t.co/sFDZON7PTr\u201d— frog4gtc (@frog4gtc) 1668206229
\u201cWhat. In. The. World. #danielcraig\n\n(Whatever it is, I want more of it.)\nhttps://t.co/oteZZYum39\u201d— coolbyrne@mastodon.social (@coolbyrne@mastodon.social) 1668043038
\u201cDaniel Craig post-Bond is having more fun than I thought Daniel Craig during Bond knew how to have.\n\nhttps://t.co/pcJlh3L9tM\u201d— Sarah Marrs (@Sarah Marrs) 1668130331
\u201cBelvedere Vodka's new ad campaign stars Daniel Craig, was directed by Taika Waititi and uses a Rita Ora song, and it makes me feel like my brain is melting\u201d— Daniel Golson (@Daniel Golson) 1668134144
\u201cWho says he hasn't got a sense of humour? A little something for my #DanielCraig fans...\nHow many times can you hit the replay button on You Tube without breaking it? \ud83d\ude09 #Belvedere \n\nhttps://t.co/48Ccpz5OIc\u201d— Ci5-Sal (@Ci5-Sal) 1668071685
Whatever Craig has planned for the next new chapter of his career, he's certainly got everyone's attention!
AMC
