In the new Borat film, released on Amazon Prime last week, President Donald Trump's personal lawyer Rudy Giuliani appears to fondle his genitals in a hotel room while in the company of a woman he thinks is a young, female reporter.
President Trump later commented on the incident to reporters, saying:
"I don't know what happened. But years ago, you know, he tried to scam me. And I was the only one who said, 'No way.' That's a phony guy."
"And I don't find him funny. I don't know anything about him other than he tried to scam me. He came in as a BBC — British broadcasting anchor. ... To me, he was a creep."
Cohen was quick to respond to the President on Twitter.
This is far from the first time Cohen has trolled the President as promotion for his newest film.
Nobody appreciates a quality burn quite like Twitter did.
There were many understandably surprised by the strange world we're now living in.
Some Twitter users felt President Trump must still be angry about Cohen's pranks years ago.
No matter how Donald Trump may feel, this has been an incredibly successful week for Cohen.
Sorry, Mr. President, it seems Borat has won this round.