Colorado Republican Representative Lauren Boebert was sharply criticized after she took to Twitter to express her jubilation over the decision of brewing company Anheuser-Busch InBev's decision to lay off 350 workers.
The announcement came nearly four months after Bud Light sponsored a 50-second Instagram video featuring transgender influencer Dylan Mulvaney and some on the right have speculated the layoffs are the result of their boycotts of the beer brand.
Boebert was certainly thrilled by the news, tweeting a link to a Fox News article covering the layoffs and commenting:
"Bud Light went woke, then Bud Light went broke!"
You can see Boebert's tweet below.
The beer company sponsored a video by Mulvaney, in which custom beer cans with her face were showcased, and sparked a wave of backlash from conservatives.
Many filmed themselves dumping out Bud Light cans and destroying cases with semiautomatic rifles. Some even made baseless accusations against Mulvaney, tarnishing her reputation.
The boycott's impact was evident as Modelo Especial replaced Bud Light as the top beer brand in the United States. Moreover, Bud Light sales saw a significant decrease of nearly 28 percent in the last week of June compared to the same period the previous year.
Many have called out Boebert for celebrating Americans losing their jobs.
While Anheuser-Busch stated that the layoffs were part of a broader organizational decision to ensure long-term success, the timing sparked speculation among those who claim the company succumbed to the boycott pressure.
Not only is there no evidence tying the layoffs to the boycott, Anheuser-Busch CEO Brendan Whitworth—himself a target of conservative conspiracy theories—clarified that the layoffs affected corporate roles and not positions like brewery and warehouse staff, drivers, and field sales representatives.
@lordye/Bluesky