So if you don't know, there's a Barbie movie coming out this summer directed by Greta Gerwig.
The trailer dropped last week.
In the the trailer, it looks like most of the women are Barbie and most of the men are Ken.
This might lead to confusion, but the posters for the movie clear it up. Some Barbies are presidents, or doctors or otherwise achieving greatness.
And Ken?
Well...
The poster for the original Barbie—presumptively the main character and played by Margot Robbie—is "everything"
But then, hilariously, there was the poster for Ryan Gosling's Ken.
In contrast to the possibilities for Barbie, Ken is...just Ken.
This was objectively hilarious and quite true about Barbie's magnificence compared to Ken.
It quickly turned into a meme, with people posting iconic couples where the woman in the couple is clearly the more successful and/or interesting one and the man is just sort of...there.
First there were the other fictional couples.
\u201cthey were the true 'she's everything ... and he's just ken'\u201d— NOSTALGIA (@NOSTALGIA) 1680709276
\u201cShe's everything. He's just Ken.\u201d— G\u00fcnl\u00fck Friends Dozu (@G\u00fcnl\u00fck Friends Dozu) 1681054982
\u201cshe's everything he's just ken\u201d— blessing (@blessing) 1680664287
\u201cshe's everything he's just ken\u201d— abbie (@abbie) 1680624533
\u201cShe's everything\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0He's just Ken\u201d— Mike (@Mike) 1680651410
People hopped on the trend for elements from the newest installment of The Mandalorian.
\u201c#TheMandalorian spoilers\n\nbarbie is everything. he\u2019s just ken.\u201d— maria \u2022 mando spoilers (@maria \u2022 mando spoilers) 1680683783
Someone even threw in a not-couple from another one of Gerwig's films, Little Women.
\u201cShe\u2019s everything. He\u2019s just Ken.\u201d— Alessandra (@Alessandra) 1680626373
Then some real-world celebrities and personalities.
\u201cEl verdadero y correcto \nShe's Everything. He's just Ken.\u201d— Barbie Mandoca\ud83d\udc96 (@Barbie Mandoca\ud83d\udc96) 1680907961
\u201cShe\u2019s everything. He\u2019s just Ken.\u201d— \ud81a\udd10 (@\ud81a\udd10) 1680640338
\u201cShe's everything. He's just Ken\u201d— Daniela Salazar (@Daniela Salazar) 1680636379
Some even ventured into tthe royalty realm.
\u201cShe's everything. He's just Ken.\u201d— Marcia Tama (@Marcia Tama) 1680711599
Taking the meme to the extreme, it moved to not just being about people.
This person contrasted Disney World parks.
\u201cShe\u2019s everything. He\u2019s just Ken.\u201d— Benny the Cab (@Benny the Cab) 1681006633
The Barbie movie will probably be a meme generating machine, if this is what one trailer and a couple of posters do to the internet.
vasosecret/TikTok
dontlookatmedoll156/TikTok
alyssa.b345/TikTok
EllieBelly/TikTok
Shelby Daniel/TikTok
J/TikTok
indigo1009/TikTok
Kam/TikTok
@starduster14021/X
r/TheMajorityReport/Reddit
r/TheMajorityReport/Reddit
r/TheMajorityReport/Reddit
r/TheMajorityReport/Reddit
r/TheMajorityReport/Reddit
r/TheMajorityReport/Reddit
@sciencexspirit/Bluesky
90s popcorn GIF 
signing season 3 GIF 
home alone pepsi GIF 
Machine Production GIF by Finder Relais Nederland 
No No No GIF