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The 'Arthur' Cartoon's Official TikTok Just Dragged Musk's Advertiser Boycott With Iconic Clip

TikTok screenshot of 'Arthur' clip; Elon Musk
@arthurpbs/TikTok Michael M. Santiago/Getty Images

The long-running PBS cartoon series called out Musk's response to advertisers leaving X, formerly Twitter, with a pitch perfect clip from the show.

AB Keith
By AB KeithDec 12, 2023
AB Keith
AB Keith is an educator turned roadtripper who is currently teaching virtually while touring the USA. Her dream is to visit all the national parks and create a series of nonfiction children's books about NP adventures through the eyes of her dog, Backpack Benny.
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Beloved PBS children's cartoon Arthur just roasted Elon Musk with a perfectly repurposed clip, and the internet is collectively cheering.

In a video captioned "To each their own," the cartoon's official TikTok perfectly captured Musk's response to advertisers like Disney, Lionsgate and IBM pulling ads and promotions from X, formerly Twitter, and greatly reducing their activity on the platform following an antisemitic tweet posted by its owner last month.

In the original cartoon, Arthur expresses surprise over seeing friends he thought were occupied elsewhere “solving unsolvable problems.”

But his friends shared that they just decided to stop trying to solve them.

In the clip posted to TikTok, Arthur is labeled as "Advertisers leaving X."

When another friend suggests that "maybe there is something to be learned from all this," the characters labeled "Elon" responded in unison:

"Nah."

You can watch below.

@arthurpbs

To each their own. #Arthur #Twitter #Elon

The roughly 900k viewers of the TikTok were absolutely living for this shade.

@arthurpbs/TikTok

@arthurpbs/TikTok

@arthurpbs/TikTok

@arthurpbs/TikTok

@arthurpbs/TikTok

@arthurpbs/TikTok

@arthurpbs/TikTok

@arthurpbs/TikTok

@arthurpbs/TikTok

@arthurpbs/TikTok

@arthurpbs/TikTok

And PBS thanked them for the acknowledgement.

@arthurpbs/TikTok

This truly is internet gold.

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